When Charles O. Rossotti was appointed to be the Internal Revenue Service Commission under President Bill Clinton, Rossotti did not come up through the rank and file to assume his post. Prior to serving as Internal Revenue Service Commission, Charles O. Rossotti was Chief executive Officer of American Management Systems. So, he came to the Internal Revenue Service to offer a real world perspective to an agency entrenched in bureaucracy and inefficiency.

He had a high regard for customer service, and he strove to incorporate efficiency into the way the IRS dealt with the taxpaying public. At first, it was an overhaul of the agency’s vastly inept computer system. The effort to revamp that computer system still goes on today. His major impact was on the web.

The IRS has a really good interactive website. The site bristles with information. The home page is constantly updated with everything from tax tips to information on current hot button issues. Where it really shines is in providing information to the taxpayer. You can research any tax issue and find any form, no matter how obscure, on the IRS website.

Now, seven years after Rossotti’s departure, his innovative style continues at the Internal Revenue Service. The IRS recently launched its own You Tube channel. It seems odd, but when you think about how You Tube is used these days, it really makes sense.

On the Internal Revenue Service channel, you can watch instructional videos on how to apply for the first time home-buyer’s tax credit, and get advice on how to buy green appliances that qualify for a tax credit as well. It is a plain English answer to questions that have often been obscured in legalese. You don’t have to read the tax code, just watch the video instead.

By: Chintamani Abhyankar

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